Content Lead

SKV India > Job Openings > Executive > Content Lead

Content Lead

Role

  • Should have a flair for writing and be well versed with social media, writing one liners, blogs etc. and should also be able to write for brochures and create content for the website
  • Create and maintain Content Style guides to ensure content is consistent and clear
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Do in-depth research on industry-related topics in order to develop original content
  • Include and optimise all content for SEO
  • Measure impact and perform analysis to improve KPIs
  • Should be able to effectively deliver/ outsource work for blogs, use cases, case studies, newsletters, whitepapers, media/news articles, product descriptions, social media content, web copy, email marketing campaigns, sales collateral and videos.

Experience

  • 4+ years of content writing experience and working as a content marketer
  • Strong understanding of digital and social platforms, and their use within marketing
  • Exceptional writing skills that demonstrate the ability to create campaign content that attracts, retains, and grows an audience
  • Proven ability to work cross-team and synthesize feedback and input from marketing, product management, sales, market research, internal and external partners
  • Can work backwards from briefs shared by stakeholders and turn them into innovative concepts
  • Self-starter with problem-solving attitude and ability to work independently with a strong point of view on content
  • Excellent verbal and written communication skills
  • Bachelor’s degree or Master’s degree
  • Prior experience working in a startup and SaaS industry will be an added advantage
  • Hands-on experience with various digital media and social platforms
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Job Category: Executive
Job Type: Full Time
Job Location: Gurgaon

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